FAQs

77% of customers research a brand online, digital marketing also referred to as online marketing is the promotion of companies and brands to connect with potential customers using the internet and other digital outlets. This includes email, social media, web-based adverting – unlike traditional marketing, digital will connect you to the relevant audience who are actively considering a purchasing decision.

Digital marketing benefits all companies of any size by giving access to the mass market at an affordable price. Digital platforms allow you to target and connect with specific audiences that are relevant to your companies’ products or services. Real time campaigns can capture and place you directly in front of your customers at key times, for example, consumables can be promoted around the average payday! Through analytics, digital advertising is fully trackable for website visits, advert engagements and website purchases. It will also give you a detailed analysis on the sales process, enabling you to view a visitor’s pathway to a sale or when they decide to move to switch competitor. Digital marketing allows you to constantly evolve your business to keep up with your consumers needs and to remain at the forefront of your market.

Consistency and relevant content is the key to growing an engaged following.

Understanding the different style of content which is suited to specific social media channels is vital and do not use the same messaging across all sites! Here are a few of our top tips when growing your online presence.

• Speak and create a platform that your audience can relate to
• You want to make sure that your content is aesthetically pleasing, relevant and engaging to your audience.
• You need to create a community, speak their language and embrace your audience’s personality. Engage on the threads when they make comments to build up a relationship.
• Ensure that you are constantly updating your followers with any updates within your business and relevant industry trends. Whether you are visually inspiring or educating, always give your followers something to discuss.

Growing a strong social presence is certainly not easy but with consistency, understanding your audience and identifying what content is the most relatable this will speed up your process!

More than half the world use social media, an astronomic 4.70 billion people in fact!  Paid for social ads position increases the exposure of your business, products and services and can be adjusted immediately enabling you to promote different types of adverts to a broader range of targeted audiences through their relevant preferences. Target, infiltrate and capture social media feeds using their language allowing you to get your brand inside their homes.

Search Engine Optimisation is a process of improving the navigation and content of your website, so your company’s visibility is higher on the search engines.

SEO is not just about ranking first; many people won’t put in your company name but will search for products and services relevant to you by asking a question. Uniquely written and indexed content will allow you to be highlighted by search engines as a solution provider, for example this FAQ page!

Keywording are words and phrases that people use to type into search engines to find what they are looking for. For social media, by looking at key words you can reach your targeted customers by researching and utilising words that match their lifestyle and preferences so you can increase your audience reach.

“98% of people will visit a website before making a purchase.” Your website is effectively your shopfront window. It must be easy to navigate and clearly reflect your company’s credibility and most importantly your audience - so they stay engaged and convert enquiries into sales.

Website design is always evolving, and new aesthetics will mean competitors are always looking to enhance their market share. Your website is your most useful tool when attracting leads and its vital that you remain relevant. Every 2-3 years you should be reformatting and evaluating your content, so you are always one step ahead of your competitors.

PPC is the most beneficial marketing tool with immediate results. The key benefit of PPC is the placement of a targeted ad presented in front of your ideal prospect identified through demographic and lifestyle targeting. Organic growth takes time. However, through PPC and smart audience targeting you can propel your business, followers and yield within a short time frame.

The cost of PPC will depend on different factors, for example the scale of your industry, who manages your PPC, and your preferred ad network. The more you invest, the further you reach and the higher your ROI. As a guideline, there is a 2.5 rule regarding Amazon, and that this should be the maximum percentage of your total product price. For Google the average price per click in the UK is less than £1 and you have the control to stop and start your ad spend at any time.

A native advert is a call to action highlighting a product or service with a headline and description/image to encourage an immediate response to a need. Sponsored content sits more as an editorial piece and demonstrates the need for a product or service. Sponsored content is particularly useful when attracting new business on social media as the posts are considered educational or highlight opinion that sparks conversation. Sponsored Ads can cause confusion, these are native adverts that work similar to PPC and will help you target new business with a direct call to action.

Branding is critical to any business and as technology, digital innovations and your industry evolve, so must your company to maintain relevance. Your identity sets you apart from the competition and your marketing needs to reflect any expected changes. You should re-evaluate your branding based on several factors including a drop in sales/enquiries, company growth has plateaued, competitors have overtaken you or you have lost touch with your customer base.

Brand affinity creates an engaging and emotional connection between your company and your customers. It is the key for strong conversion rates and it is vital you create cohesive branding and storytelling across all your marketing tools. Social media is the personality of your business and an extension of your website, so the two must be aligned to prevent a disappointing visitor experience when closing the call to action.

For nearly 9 in 10 consumers, an online review is as important as a personal recommendation. Online reviews build credibility and 73% of consumers trust more a local business if it has positive online reviews. Testimonials lack integrity and using key review platforms such as Trustpilot, google or industry sites such as trip advisor can increase customers spend by up 31% or more!

According to Expert Market UK businesses pay an average monthly retainer fee of £978 to their digital marketing agency in 2022 (figure adjusted for inflation at 12.7%). What you spend is up to you and the services you require. We recommend following this link which gives you estimates on your spend and then see how we compare!

https://www.expertmarket.co.uk/digital-marketing/digital-marketing-cost